We are a sales and marketing agency working hard to connect great brands with retailers and distributors in the Midwest.
Hans Linna

Hans has a decade of experience as an independent sales representative and five years of experience in specialty retail. From a background in the outdoor industry he has expanded HL Outdoor Group's distribution into numerous categories including Lifestyle, Work, and Athletic. When he's not at trade shows or traveling the territory Hans enjoys trail running, backpacking, and sailing.


Jordan Billingsley.jpg
Jordan Billingsley
Sales Representative

Jordan is based in Indianapolis, IN and handles sales and service for Darn Tough dealers in Indiana and Ohio. He has four years of experience as a Tech Rep for several brands including KEEN footwear, Marmot, Camelbak, and The North Face. He also has experience in specialty outdoor retail.


Coming Soon.jpg
Pat ONeill
Sales Representative

Pat brings her strong relationships in the specialty run, bike, and outdoor markets to our team. She is based in Lombard, IL and supports all our Illinois based retailers for Darn Tough, Forsake, and Tread & Butter.  


MI Shoe Show Booth Pic.jpg
MWSRA Forsake Booth Pic.jpg
Forsake 2.jpg
Booth 3.jpg